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An in-depth interview with ABB Process Industries President Joachim Braun highlights ABB’s five-year strategy in China, focusing on industrial transformation, smart manufacturing, electrification, and sustainable process automation development.
In a recent industry dialogue, **ABB Process Industries President Joachim Braun emphasized the company’s long-term strategy in China, stating that ABB continues to “take a five-year perspective” while deeply embedding itself in China’s evolving industrial landscape.
The discussion highlighted ABB’s ongoing commitment to supporting China’s transformation toward high-quality, digitalized, and sustainable industrial development, particularly in process industries such as chemicals, energy, and manufacturing.

Joachim Braun noted that China remains one of the most important markets for ABB globally, not only in terms of scale but also in terms of innovation speed and industrial modernization.
Key observations include:
China’s industrial ecosystem is increasingly seen as a testing ground for next-generation automation and process technologies.
ABB’s strategy in China is strongly centered on three major pillars:
1. Digital Transformation of Process Industries
Integration of data analytics, AI, and industrial IoT into production systems.
2. Electrification of Industrial Operations
Replacing traditional mechanical and fossil-fuel-driven systems with electric alternatives.
3. Energy Efficiency and Sustainability
Helping industrial customers reduce carbon emissions and improve energy performance.
These pillars are closely aligned with global trends in Industry 4.0 and green industrial transformation.
The “five-year perspective” approach reflects ABB’s focus on long-term industrial development rather than short-term market fluctuations.
This strategy includes:
Such a long-term commitment is particularly important in process industries, where equipment lifecycle, safety, and reliability are critical factors.
ABB identifies process industries as a key growth area in China, including:
These sectors are undergoing rapid transformation driven by automation upgrades, energy transition, and digital optimization requirements.
According to ABB leadership, China is increasingly becoming a global benchmark for industrial automation adoption, particularly in:
This positions China not only as a major market but also as a co-creator of global industrial innovation trends.
Looking ahead, ABB expects continued collaboration with Chinese industrial partners to accelerate:
The company’s long-term strategy reflects confidence in China’s ongoing industrial modernization journey.